Welcome, Guest. Please login or register.
July 03, 2020, 09:20:06 AM

Login with username, password and session length

Search:     Advanced search
Home Help Search Login Register
f13.net  |  f13.net General Forums  |  The Gaming Graveyard  |  Guild Wars 2  |  Topic: NCSoft loses 6 mil in 2nd quarter 0 Members and 1 Guest are viewing this topic.
Pages: [1] Go Down Print
Author Topic: NCSoft loses 6 mil in 2nd quarter  (Read 1987 times)
Terracotta Army
Posts: 1407

on: August 08, 2012, 12:28:27 PM


NCsoft may have more banking on Guild Wars 2 than once thought. The mega-publisher announced that its second quarter earnings were lower than expected; it posted a $6 million loss for the period.

Revenues were down 12% from last year to $130 million, of which a vast majority came from NCsoft's online titles. The company stated that it dipped into the red due to rising labor costs, an increased marketing budget for Blade & Soul's Korean launch, and the acquisition of Ntreev. Aion was also blamed for the company's financial woes, as revenues in that title sharply decreased due to fewer microtransaction sales.

Both Lineage titles composed a great share of the company's revenues, with the first game producing 45% of sales and the sequel 13%.

NCsoft said that it is banking on Guild Wars 2 to produce a profitable third quarter, however.

So without GW2 NCSoft is not profitable.  Wonder what their projections are.
Terracotta Army
Posts: 4501

Reply #1 on: August 08, 2012, 07:05:21 PM

They can't be doing too badly if they are still acquiring companies.

I'd suspect this is more a reflection of their core Korean market. A lot of their games are aging and as far as I know aren't making up for the ageing lineage brand. They don't really seem to expect massive NA success with those games and I'm not sure how big GW2 is in Korea.

Is a man not entitled to the hurf of his durf?
- Simond
Posts: 8064

Reply #2 on: August 08, 2012, 08:02:22 PM

NCsoft has seen Nexon become their biggest stakeholder, so that's possibly where the money is from for buyint other companies.

NCsoft hasn't had a new hit title in a while, either. They've been going downhill for quite a while. They may rebound with GW2, but a lot has been spent on that title and NCsoft really needs it to be successful.

Modern Angel
Terracotta Army
Posts: 3553

Reply #3 on: August 09, 2012, 12:21:12 PM

I was always under the impression that GW2 was a make or break title for NCSoft. I'm fairly unsurprised.
Terracotta Army
Posts: 7198

Reply #4 on: August 09, 2012, 01:07:41 PM

What amazes me is how much linage still brings in.

Terracotta Army
Posts: 2406

Reply #5 on: August 10, 2012, 12:43:00 AM

Bear in mind they're also footing the bill for developing Wildstar, which looks fairly pricey and has yet to earn them a cent.  That's got to be having an effect on cash flow.
Pages: [1] Go Up Print 
f13.net  |  f13.net General Forums  |  The Gaming Graveyard  |  Guild Wars 2  |  Topic: NCSoft loses 6 mil in 2nd quarter  
Jump to:  

Powered by SMF 1.1.10 | SMF © 2006-2009, Simple Machines LLC