John Carter

[SurfD]

The most recent one.  Not the one with Absorbing man dad as the final villian, the one with the Tony Stark + General Ross in the bonus scene at the end of the credits.

[lamaros]

I've seen billboards for this all over town. I had no idea what the movie was about until I read this thread. Nor did anyone else I know.

When even people who might be interested in it have NFI what is going on spending your marketing money on billboards that just have the name and nothing else is a huge failure.

[Khaldun]

IMHO, this fan trailer is VASTLY better in terms of making you want to see the film. If they'd gone with this in heavy rotation, I'm guessing they'd have another $30 million in the bank today.

http://thejohncarterfiles.com/2012/03/john-carter-fan-trailer-2-heritage/

[RhyssaFireheart]

IMHO, this fan trailer is VASTLY better in terms of making you want to see the film. If they'd gone with this in heavy rotation, I'm guessing they'd have another $30 million in the bank today.

http://thejohncarterfiles.com/2012/03/john-carter-fan-trailer-2-heritage/

That fan trailer was pretty awesome.  The music really set the tone and giving historical connections made sense.  Tell the viewer why this is important, in case they didn't realize.  Build anticipation.  I agree that this would have been much better marketing.

[Tannhauser]

Now I wish I'd gone to see it.  Hollywood puts out a good film of one of my favorite science fiction heroes and I can't be bothered to see it.  Shame on me.

Guess I'll buy the Blu-Ray and support it that way.

[Riggswolfe]

I wonder if this movie will be one of those that failed at the Box Office but gets a following over time and becomes a sort of cult classic.

[Ginaz]

Disney has the Avengers coming up this summer (since they own Marvel now), so I don't think they are that worried.

Ah, didn't realize they owned Marvel. 

[Ghambit]

I wonder if this movie will be one of those that failed at the Box Office but gets a following over time and becomes a sort of cult classic.

I thought this same thing.
Also, I just saw HungerGames and JC kicks its arse.  So sad how 'pop culture' everything has become.

[Samwise]

I saw this last night and it was very passable.  Didn't feel the long run time as much as I'd have thought.

Mildly annoyed by how inconsistent they were with JC's strength, and how little was explained about the Thurns.  I guess that would have been explored further in other movies if this one hadn't bombed?  Now I want to pick up the books...

[Ghambit]

There's also some pretty great pnp RPG material on it (though not fully endorsed by the estate):
http://rpg.drivethrustuff.com/index.php?keywords=of+Mars&manufacturers_id=92&x=0&y=0&author=&artist=&pfrom=&pto=

[Ragnoros]

IMHO, this fan trailer is VASTLY better in terms of making you want to see the film. If they'd gone with this in heavy rotation, I'm guessing they'd have another $30 million in the bank today.

http://thejohncarterfiles.com/2012/03/john-carter-fan-trailer-2-heritage/

Fantastic! Now I want to see the movie. Hey Disney: Getting nerds to watch sci-fi movies, this shit should not be difficult.

Edit: I am aware they were hoping for a wider audience than nerds. Ie. Avatar moneyhats. But if you can't even get your core audience excited, well good luck getting soccer-moms and sorority-girls.