E3 to small fry: Buzz Off

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E3 to small fry: Buzz Off

Amusingly related to the interview series I'm conducting, this newsbit from GameDaily reprints a letter from E3 to smaller exhibitors - the sort of cool, wacky exhibitors you got to see down in Kentia Hall.

Here's a salient quote: "As the industry has evolved and matured over the past 12 years, the needs of the exhibitors and key attendees have also changed."

Translating that from polite-speak, it's more along the lines of "Hey, little guy, you're not welcome here."

Hopefully someone (e.g. IGF) can take them in and produce a large-scale national festival for white-cloth booths and independent exhibitors.

[Modern Angel]

That's exactly why I groaned at the E3 revamp news. I know it's all a big bloated sack of sad but it was a showcase for smaller games I'd not hear of otherwise. EA and Ubisoft don't need the exposure and I knew exactly why they were shifting things around when it was announced: fuck you, little guys.

[geldonyetich]

"Fine, I'm going to go start my own game exhibition.  With blackjack.  And hookers.  In fact, forget the blackjack."

[Llava]

"Fine, I'm going to go start my own game exhibition.  With blackjack.  And hookers.  In fact, forget the blackjack."

If it's a game exhibition with hookers, how is that any different from E3?

You should lose the game exhibition part, too.

[Engels]

Seriously man, the 'small fry' should pool their resources, book the convention at an expo-friendly hotel chain down the road from the 'improved' E3, and hire twice the booth babes. That'll show the big cats what's really bringing in the customers.