A new one from Sasha Baron Cohen and frankly it looks pretty terrible. I thought it was notable that they billed it as 'from the creator of Borat', no mention of Bruno there, which is probably for the best.
I have a sense that this chap's best work is behind him...
I like the look of it and the movie has John C. Reilly. I'll probly go see it. Watching Borat in a packed podunk Kentucky theater is still one of the best experiences I've had at the movies.