This is no hoax. The concept of what could be called "plant rights" is being seriously debated.
A few years ago the Swiss added to their national constitution a provision requiring "account to be taken of the dignity of creation when handling animals, plants and other organisms." No one knew exactly what it meant, so they asked the Swiss Federal Ethics Committee on Non-Human Biotechnology to figure it out. The resulting report, "The Dignity of Living Beings with Regard to Plants," is enough to short circuit the brain.
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