You'll note that Rule #1 does not contain the adjective "good" prefixed to "IP". The conversation goes like this:
Uwe: Got an idea for a movie. Durka-durr. Suit: This better not tank like your last one. Uwe: It's based on a classic game that has sold millions of copies. Durka-durr. Suit: How many blank checkbooks do you need?
Why am I homeless? Why do all you motherfuckers need homes is the real question. They called it The Prayer, its answer was law Mommy come back 'cause the water's all gone