Ziff Davis Media Game Group Acquires FileFront.comMonday November 7, 4:00 pm ET
Acquisition Expands Size and Reach of 1UP Network to More Than 10 Million Monthly Unique Visitors and 120 Million Monthly Page Views
SAN FRANCISCO, Nov. 7 /PRNewswire/ -- Ziff Davis Media Game Group today announced that it has acquired FileFront.com, the leading destination site for videogame downloads. The acquisition immediately adds substantial new audience and reach to the Game Group's growing online portfolio and enables Ziff Davis to offer the strongest cross-media advertising solution for marketers seeking to reach gamers and young men.
The acquisition of FileFront expands the size and reach of the 1UP Network to over 10 million monthly unique visitors and over 120 million monthly page views.(1) In addition, the Ziff Davis Media Game Group expects continued strong traffic growth for its online assets. FileFront's audience has grown rapidly during 2005 as it has successfully addressed users' desire to quickly find and download gaming content. Similarly, 1UP.com has seen traffic more than double since the beginning of the year with greatly enhanced editorial content and strong community elements.
FileFront brings important new functionality to Ziff Davis Media Game Group's offerings. FileFront currently hosts over 600,000 files and generates over 30 million downloads per month. It gives visitors to the 1UP Network instant access to virtually every type of file related to gaming -- including demos, videos, game trailers, patches, drivers, and game downloads. FileFront also fits well with 1UP.com's leadership position in social networking, providing the means for users to upload and store content and access user- generated content.
1UP.com, Ziff Davis Media Game Group's online home for gamers, is the central online destination and brand for its market-leading content. 1UP.com is the only gaming site to integrate deep social networking features with original editorial content. The Ziff Davis Media Game Group also recently acquired GameTab.com, the industry's best news and reviews aggregator, as an information resource for 1UP Network users and industry professionals.
Ziff Davis Media Game Group has been the consistent annual market share leader in print, publishing the flagship multi-platform magazine Electronic Gaming Monthly, Official U.S. PlayStation Magazine via a partnership with Sony Computer Entertainment America, and Computer Gaming World. Ziff Davis' three gaming magazines reach 17 million active and engaged gaming enthusiasts every month and deliver the highly-desired young male demographic, with approximately 90% of its readership being male and approximately 80% being under the age of 35.
"We're thrilled to add FileFront to the 1UP Network and Ziff Davis portfolio," said Scott McCarthy, President of Ziff Davis Media Game Group. "We have tremendous respect for the FileFront team and the high-quality site and brand they've built. Ziff Davis Media Game Group has a strong legacy as the leading publisher in the gaming industry and recently we've grown 1UP.com into a major online player. FileFront now significantly increases our scale online in terms of traffic and functionality, and allows us to better serve our advertising partners, loyal magazine readers, and 1UP.com users. Look for more announcements from Ziff Davis Media Game Group in the months ahead as we roll out other significant content and audience-building initiatives to serve the needs of our readers, users and marketing partners."
"We're proud to become part of Ziff Davis and the 1UP Network," said Derek Labian, General Manager of FileFront.com. "Ziff Davis Media Game Group understands the needs of gamers and the gaming industry, and 1UP.com is the perfect companion to FileFront. FileFront users can now enjoy the benefits of 1UP.com's superb editorial product. This is a win-win for both FileFront and our users."
FileFront's management team will continue to manage the site and users will continue to enjoy the best destination site for downloading files.
I'm sure it will only take them a matter of hours to completely screw up Filefront.
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