Magic apparently is at ~$200 million in revenue per year

[Ingmar]

http://www.icv2.com/articles/news/22100.html

That's a pretty impressive amount of business. Would love to see what their operating expenses are.

[schild]

I can nearly guarantee the cottage industry that is second-hand Magic cards is bigger than $200M.

I feel like Wizards is missing out not having a giant global store and interconnected app for all other stores to plug into and sell shit while Wizards takes a tiny % of each sale.

[Thrawn]

I feel like Wizards is missing out not having a giant global store and interconnected app for all other stores to plug into and sell shit while Wizards takes a tiny % of each sale.

This + a really good  MTGO marketplace for even more money they are practically throwing away.

Or a better overall MTGO in general I guess. 

[naum]

I can nearly guarantee the cottage industry that is second-hand Magic cards is bigger than $200M.

I feel like Wizards is missing out not having a giant global store and interconnected app for all other stores to plug into and sell shit while Wizards takes a tiny % of each sale.

I remember spending a December in St. Paul some years ago, visiting the Mall of America on one really frigid night and stumbled into a Wizards of the Coast store… …I believe they went out of business a few months later. It was as large as any game store I can ever remember being in, and was filled with nothing but Magic, D&D, and related trinkets…

[Miasma]

I can't imagine the expense of printing out cards is too much so 200 million in revenue is probably pretty great.

[Thrawn]

I can't imagine the expense of printing out cards is too much so 200 million in revenue is probably pretty great.

Also consider that drafts and other events are firing constantly in MTGO pretty much 24/7.  These packs cost just as much as the real ones but are just digital product.  Unless I'm missing something obvious Magic Online has got to be a huge cash cow for Wizards which has always made me even more bitter that it's so crappy in so many ways.