Rift appears to be one of the only recent title to take a modicum of wind out of World of Warcraft's sails. It makes sense, then, that Trion would respond to WoW's new free-to-play mode with an offer of its own: namely, the temporary markdown on the Rift client to a measly $4.99.
Discounts available through July 6. Standard Editions include 30 free days of game time. Rift Digital Trial Upgrade Edition (PC) -- $4.99, down from $24.99 Rift Digital Trial Upgrade Collector's Edition (PC) -- $9.99, down from $34.99 Rift Digital Standard Edition (PC) -- $19.99, down from $30.99 Rift Digital Collector's Edition (PC) -- $24.99, down from $40.99
Apparently Trion sees WoW going F2P-for-20-levels as a threat
"Those lights, combined with the polygamous Nazi mushrooms, will mess you up."
"Tuning me out doesn't magically change the design or implementation of said design. Though, that'd be neat if it did." -schild