Welcome, Guest. Please login or register.
October 19, 2017, 03:06:49 PM

Login with username, password and session length

Search:     Advanced search
Donate! | Subscribe! | Shop: Amazon

***DONATION DRIVE 2 HAS BEGUN:
CLICK HERE TO BURN MONEY***
*
Home Help Search Login Register
f13.net  |  f13.net General Forums  |  The Gaming Graveyard  |  Everquest 2  |  Topic: New pricing option 0 Members and 1 Guest are viewing this topic.
Pages: [1] Go Down Print
Author Topic: New pricing option  (Read 5344 times)
shiznitz
Terracotta Army
Posts: 4268

the plural of mangina


on: April 21, 2010, 08:34:53 AM


I have never played WoW.
Jamiko
Terracotta Army
Posts: 364


Reply #1 on: April 21, 2010, 10:00:33 AM

If it was 72 hours any time I'd like the deal a lot better. Sadly it is 72 consecutive hours. Heck even $5 for 15 hours any time would be nice.
Zetor
Terracotta Army
Posts: 3014


WWW
Reply #2 on: April 21, 2010, 10:11:20 AM

If it was 72 hours any time I'd like the deal a lot better. Sadly it is 72 consecutive hours. Heck even $5 for 15 hours any time would be nice.
Pretty much this. Even on the catassiest weekend/holiday, there is no way I could play more than 10 hours a day, and definitely not for 3 days in a row... not to mention this would need to be coordinated with guildies for best effect. Not a bad concept, but I don't see myself going for it as it is.

OTOH, a phonecard-type deal would be sweet. Could even tie it into the SOE passport, so you'd have x hours of playtime you could spend on any of the games you already own... maybe even hit up SWG for old times' sake.  awesome, for real

Sky
Terracotta Army
Posts: 29257

I love my TV an' hug my TV an' call it 'George'.


WWW
Reply #3 on: April 21, 2010, 10:30:54 AM

I was scratching my head over this one. I don't really see a scenario where I'd only want to play for 3 days consecutively. Even to grab holiday goodies it just doesn't seem worth it, and for the occasional gameplay itch, it's not enough.

One question for Uncle Grim: if you do the $5 deal and end up subbing for the month, does the $5 go toward the $15 for the month or do you end up paying $20 for that month?

Bandit
Terracotta Army
Posts: 604


Reply #4 on: April 21, 2010, 11:14:13 AM

Shit, I should learn to read more carefully.  3 Days consecutively? bah, I thought it was 72 hours in total - which I thought was to good to be true, and alas.  It will give me a chance to check out changes in EQ2.  I would consider paying a $5 sub for like 10-15 hours total, that would work for me.
shiznitz
Terracotta Army
Posts: 4268

the plural of mangina


Reply #5 on: April 21, 2010, 12:48:06 PM

My bad as well. I linked without reading carefully. I thought this was a new, smart pricing strategy instead of an invitation to catass in a game one had already decided to stop playing.

I have never played WoW.
dusematic
Terracotta Army
Posts: 2244

Diablo 3's Number One Fan


Reply #6 on: April 21, 2010, 01:53:41 PM

It makes perfect sense.  How many times have you thought about sashaying into an old MMO you haven't played in awhile only to be rebuffed by the notion that you'll be very likely to log off mere hours (if not minutes) later and that $15 is too steep a price to pay for such a whimsical escapade?
Ard
Terracotta Army
Posts: 1801


Reply #7 on: April 21, 2010, 03:33:38 PM

This is porn pricing, and this is not a porn product.  I think that's all that really has to be said.
Numtini
Terracotta Army
Posts: 7675


Reply #8 on: April 21, 2010, 03:43:00 PM

I'm guessing they want to lower the barrier to a people giving it another try and hope to get resubs. I don't think it's going to work though.

If you can read this, you're on a board populated by misogynist assholes.
IainC
Developers
Posts: 5850

Wargaming.net


WWW
Reply #9 on: April 21, 2010, 04:12:55 PM

If it was 72 hours any time I'd like the deal a lot better. Sadly it is 72 consecutive hours. Heck even $5 for 15 hours any time would be nice.
Pretty much this. Even on the catassiest weekend/holiday, there is no way I could play more than 10 hours a day, and definitely not for 3 days in a row... not to mention this would need to be coordinated with guildies for best effect. Not a bad concept, but I don't see myself going for it as it is.

OTOH, a phonecard-type deal would be sweet. Could even tie it into the SOE passport, so you'd have x hours of playtime you could spend on any of the games you already own... maybe even hit up SWG for old times' sake.  awesome, for real

In China and Korea many games use the phonecard style of payment (WoW for example). It works well for those markets because a large percentage of players play from internet cafés and they do all their organisation before they log into the game. Westerners for the most part play from home and so the model isn't so good. If it's costing you money to hang around and wait for your guild group to log in or while someone goes to feed their dog or put their kids to bed or whatever then that's kind of a dealbreaker for a lot of people. People get pissed enough when the healer goes AFK for a bit in the middle of a raid, now imagine that everyone is paying to wait for him. It's an idea that sounds sensible on the surface but doesn't really match with the way that most people play.

- And in stranger Iains, even Death may die -

SerialForeigner Photography.
pxib
Terracotta Army
Posts: 4327


Reply #10 on: April 21, 2010, 06:01:36 PM

I think Spinks has it right:
Quote
Although people have wondered why this has to be restricted to three consecutive days rather than 72 hours spread over the month, the latter is unlikely to happen. Or if it does, it won’t be at much of a discount. Offering a low play but open access subscription practically guarantees that many players will switch to it whenever they’re in a quiet period in the game. Restricting this offer to three consecutive days in the month makes the regular sub far more appealing to the casual ex-player who wants to log in for a few hours a week to chat to their friends. Or the hardcore player who has a retired second account but might be persuaded to activate it during a double xp weekend. In other words, they’re cleverly targeting people who are not currently paying a full sub.
Like Numtini implies, it's a way to lure ex-subscribers (and curious onlookers) back without giving them a free week. They explicitly do not want a lower cost option for casual players. Unlikely Numtini, I imagine it will be distressingly popular.

“All of humanity's problems stem from man's inability to sit quietly in a room alone.” - Pascal
Numtini
Terracotta Army
Posts: 7675


Reply #11 on: April 21, 2010, 09:11:08 PM

My reasoning btw is they need three times as many impulse subscriptions in order to break even.

I don't know what affect a short period will have on retention. Will such a short window be a fresh honeymoon period or just a reminder of all the bad things that led people to leave in the first place? I know a lot of my re-ups, the first week or so is pretty frustrating.

If you can read this, you're on a board populated by misogynist assholes.
pxib
Terracotta Army
Posts: 4327


Reply #12 on: April 21, 2010, 09:38:54 PM

My reasoning btw is they need three times as many impulse subscriptions in order to break even.
That's what Spinks is saying, though... they're not trying to break even because they're not aiming for folks who love the game, play regularly, and are already paying for normal accounts. They're aiming for the people they've lost who aren't willing to pay $15 to test a game they're unsure about because they're already paying $15 a month for WoW. Then SOE is hoping they'll either want more and go ahead and switch to the regular price, or that the $5 pricepoint is cheap enough that they'll be willing to keep paying it in order to play one weekend a month.

“All of humanity's problems stem from man's inability to sit quietly in a room alone.” - Pascal
Sky
Terracotta Army
Posts: 29257

I love my TV an' hug my TV an' call it 'George'.


WWW
Reply #13 on: April 22, 2010, 08:39:34 AM

I thought it was 72 hours in total - which I thought was to good to be true, and alas. 
Even though that makes less sense than the actual pricing, it would definitely have me subbed all year round to EQ2, adding a second box during heavier months of play.

Bandit
Terracotta Army
Posts: 604


Reply #14 on: April 22, 2010, 01:42:48 PM

I was wondering how this worked exactly.  Does the 72 consecutive hour take effect after you pay, or when you log-in?
shiznitz
Terracotta Army
Posts: 4268

the plural of mangina


Reply #15 on: April 22, 2010, 02:59:50 PM

My reasoning btw is they need three times as many impulse subscriptions in order to break even.
That's what Spinks is saying, though... they're not trying to break even because they're not aiming for folks who love the game, play regularly, and are already paying for normal accounts. They're aiming for the people they've lost who aren't willing to pay $15 to test a game they're unsure about because they're already paying $15 a month for WoW. Then SOE is hoping they'll either want more and go ahead and switch to the regular price, or that the $5 pricepoint is cheap enough that they'll be willing to keep paying it in order to play one weekend a month.

I just don't think that most people who quit an MMOG quit because of the cost. They quit because life changes or the appeal of the game wanes. $5 for 72 hours consecutive addresses neither of those reasons.

Someone who quit and gets lured back by a low price, limited play time option is more likely to return to a a full paying sub than someone who quit for any of the variety of reasons people quit.

I have never played WoW.
pxib
Terracotta Army
Posts: 4327


Reply #16 on: April 22, 2010, 04:11:01 PM

It's not about why they left, it's about reasons to make them stay. It is always in a subscription MMOG's best interest that you stop playing but continue to pay. No bandwidth costs for them, cash money from you. This is, for example, the brilliance of EVE's offline skill gain.

I think EQ2 is hoping that, whatever makes somebody stop playing, $5 is so little money that they won't feel obliged to stop swiping their card every month because: "Hey, I might still play for a weekend every once in a while." $15 is a movie ticket, parking, and a soda... but $5 is just a cheeseburger. It's the same gamble that publishers are making with Steam sales every week. And it pays off.
« Last Edit: April 22, 2010, 04:13:05 PM by pxib »

“All of humanity's problems stem from man's inability to sit quietly in a room alone.” - Pascal
HaemishM
Staff Emeritus
Posts: 38002

Prevent all damage that would be dealt to you and other troops you control.


WWW
Reply #17 on: April 22, 2010, 04:23:36 PM

I'd potentially pay $5 a month for 20 anytime hours. $5 for a 3-day catass? Fuck that.

Sky
Terracotta Army
Posts: 29257

I love my TV an' hug my TV an' call it 'George'.


WWW
Reply #18 on: April 23, 2010, 08:33:14 AM

Aaand, there's there xtra xp weekend, right on shed-ju-all. It's hard for me to evaluate these things, as double xp weekends are things I generally have avoided, since I play all but a couple of my characters with xp turned off. Maybe good for the craft grind on non-consumable crafters.

Pxib: the difference is, when I get a game on steam for $5, I can dip in whenever I like. The only two scenarios I can see are the obvious one (highlighted by the xp weekend) and grabbing holiday crap.

Ard
Terracotta Army
Posts: 1801


Reply #19 on: April 23, 2010, 11:54:38 AM

It's double AA xp also Sky, so as long as you're funneling all your xp into that, you're still gaining something useful without leveling.
Tebonas
Terracotta Army
Posts: 5719


Reply #20 on: April 26, 2010, 03:09:23 AM

With my MMOG schedule (a few days every few months) anytime hours would be perfect. I stopped doing that when 15$ for 2 days playtime started to look really ridiculous (meaning only Lotro gets to see me once in a while), but 5$ once and then. That would be 5$ more than they see from me right now.
Shatter
Terracotta Army
Posts: 1407


Reply #21 on: April 27, 2010, 08:59:40 PM

Im not sure why MMO's dont adopt variable price packages.  X dollars for X time, maybe have 3 options and then the standard $15.00 per month.  I guess maybe they worry they would lose too many of the $15 subs to lesser packages
Yegolev
Moderator
Posts: 23501

2/10 WOULD NOT INGEST


WWW
Reply #22 on: May 02, 2010, 01:42:00 PM

Im not sure why MMO's dont adopt variable price packages.

Several of them have a hard time with properly doing simple, traditional billing.

Why am I homeless?  Why do all you motherfuckers need homes is the real question.
They called it The Prayer, its answer was law
Mommy come back 'cause the water's all gone
IainC
Developers
Posts: 5850

Wargaming.net


WWW
Reply #23 on: May 02, 2010, 04:16:10 PM

Im not sure why MMO's dont adopt variable price packages.  X dollars for X time, maybe have 3 options and then the standard $15.00 per month.  I guess maybe they worry they would lose too many of the $15 subs to lesser packages

Because a monthly sub is overcharging 90% of your subscribers and undercharging the other 10% which is the way that the companies like it. Also.

In China and Korea many games use the phonecard style of payment (WoW for example). It works well for those markets because a large percentage of players play from internet cafés and they do all their organisation before they log into the game. Westerners for the most part play from home and so the model isn't so good. If it's costing you money to hang around and wait for your guild group to log in or while someone goes to feed their dog or put their kids to bed or whatever then that's kind of a dealbreaker for a lot of people. People get pissed enough when the healer goes AFK for a bit in the middle of a raid, now imagine that everyone is paying to wait for him. It's an idea that sounds sensible on the surface but doesn't really match with the way that most people play.

- And in stranger Iains, even Death may die -

SerialForeigner Photography.
shiznitz
Terracotta Army
Posts: 4268

the plural of mangina


Reply #24 on: May 03, 2010, 04:28:53 PM

I would argue that playstyles would adapt to pricing models so if US MMOGs offered time-based plans, players would respond appropriately to maximize their online play.

I have never played WoW.
Yegolev
Moderator
Posts: 23501

2/10 WOULD NOT INGEST


WWW
Reply #25 on: May 05, 2010, 07:41:13 PM

Fuck that.  I have a life.

Why am I homeless?  Why do all you motherfuckers need homes is the real question.
They called it The Prayer, its answer was law
Mommy come back 'cause the water's all gone
Pages: [1] Go Up Print 
f13.net  |  f13.net General Forums  |  The Gaming Graveyard  |  Everquest 2  |  Topic: New pricing option  
Jump to:  

Powered by SMF 1.1.10 | SMF © 2006-2009, Simple Machines LLC