Monetize facebook apps/games?

[Salamok]

How is this done?  If the app is embedded then the adds are facebook's not yours right?

[schild]

The vast majority make money off RMT, not ads. I suppose you could throw adds into the SWF, and tbh, I'm shocked some companies don't given the views they get. There may be some obscure facebook rule forbidding that.

[Krakrok]

It's micro transactions. App operators are making $50 per 1000 uniques a day. So a 33k unique a day app (the 1 million a month ones) is making $50k a month. They now only publicly report how many uniques a month a app doing though.

http://www.insidefacebook.com/2008/06/05/offerpal-media-monetizing-virtual-currency-apps-on-facebook/

http://www.srpoints.com/
http://www.offerpal.com/

The ads on the right are Facebook charging 25 cents a click for someone to click from somewhere on Facebook to somewhere else on Facebook.  With ~30% botted fraud according to one article.