Apple considering wasting money to compete in the console market?

[Fabricated]

http://www.businessweek.com/innovate/content/sep2006/id20060926_563996.htm?campaign_id=rss_null

To answer the title of the artcle: No. Not ever. Not in a million years.

[schild]

Who writes this shit?

Aaron Ruby.

Maybe him, Florian Eckhardt and Wagner-Au could have a steel cage match for the title of most annoying gaming journalist.

[squirrel]

I've read several versions of this and think it's hillarious. Apple is quite happy to have eaten Sony's lunch in the portable music player and distribution arena - they are nowhere near stupid enough to try and take MSoft, Sony and Nintendo on in a market where they have 0 penetration, no recognizable brand, a lack of third party support and that runs contrary to the very ingrained attachment they have to actually making a profit on the hardware they sell. Jobs is a smart fucking guy, he's not taking Apple down this path.

That said, they are interested in the media center portion of the business obviously, and as a side effect there will be products in the pipe that allow Mac faithful to game on their HDTV, wirelessly and without purchasing another Mac - but it won't be a 'console' it will be a Mac, running OS X or XP/Vista games (having just installed Vista on my Macbook Pro I can say that's a certainty.)

[Tebonas]

Cold day in hell if that happens.

[Azazel]

The Y-Box. (geddit?)

[Big Gulp]

(having just installed Vista on my Macbook Pro I can say that's a certainty.)

That'll be the only way they'll ever be able to sell the Mac as a "gaming" machine, by running it as a Windows box.

Umm, yay?

[Furiously]

Hmm - apple make a console? Inconceivable!

[Surlyboi]

 

[Sky]

as a side effect there will be products in the pipe that allow Mac faithful to game on their HDTV

Like...a DVI cable? Gaming on hdtv = not difficult. Gaming on non-hdtv = crappy :P

iTV is about Front Row.

[squirrel]

That said, they are interested in the media center portion of the business obviously, and as a side effect there will be products in the pipe that allow Mac faithful to game on their HDTV, wirelessly and without purchasing another Mac

Actually I meant more that Apple will likely make it so that you can access many of your mac functions through iTv eventually without your Mac being anywhere near your TV. Hence the rest of the sentance? Hooking up a DVI cable is obviously not what I meant.