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f13.net General Forums => Serious Business => Topic started by: WindupAtheist on April 14, 2011, 10:32:51 PM



Title: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 14, 2011, 10:32:51 PM
And what is this Oh Internet bullshit?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: MahrinSkel on April 14, 2011, 11:12:04 PM
Somebody decided it was time to make some real money off all you dorks?  At least now I might be able to follow links there without triple-bagging my computer (Chrome inside of Sandboxie on a virtual machine).

--Dave


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 15, 2011, 01:09:10 AM
real money

Yeah that's gonna happen.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Mrbloodworth on April 15, 2011, 08:08:08 AM
Like like a new skin is all.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: K9 on April 15, 2011, 09:24:27 AM
People care about ED?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Rasix on April 15, 2011, 10:24:41 AM
People care about ED?

(http://forums.f13.net/index.php?action=dlattach;attach=4905;type=avatar)


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WayAbvPar on April 15, 2011, 11:28:26 AM
People care about ED?

Soon our entire economy will be driven by ED solutions.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Nebu on April 15, 2011, 11:37:00 AM
Soon our entire economy will be driven by ED solutions.

If you work in/around medicine like I do, that is a very funny (and true) statement. 


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Lantyssa on April 15, 2011, 11:51:59 AM
Will we be screwed at that point?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Minvaren on April 15, 2011, 03:07:49 PM
Soon our entire economy will be driven by ED solutions.

If you work in/around medicine like I do, that is a very funny (and true) statement.  

"The years passed, mankind became stupider at a frightening rate. Some had high hopes that genetic engineering would correct this trend in evolution, but sadly the greatest minds and resources were focused on conquering hair loss and prolonging erections." - Idiocracy


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: TripleDES on April 17, 2011, 12:53:22 PM
Like like a new skin is all.
And a swear/content filter.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 18, 2011, 03:14:59 AM
And a swear/content filter.

Thus removing the entire point.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: FatuousTwat on April 21, 2011, 07:20:48 PM
And nothing of value was lost.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 22, 2011, 04:09:33 AM
Oh the "ED under a different name" wiki went up within like 48 hours, as it turned out, and seems to be coming along. I just wonder who the hell the market for Oh Internet is supposed to be.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sand on April 22, 2011, 09:22:13 PM
Who was the market for ED? tweens?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Samwise on April 22, 2011, 09:56:41 PM
Who was the market for ED? tweens?

(http://forums.f13.net/index.php?action=dlattach;attach=4905;type=avatar)

I thought we covered this.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 23, 2011, 03:07:08 AM
Who was the market for ED? tweens?

Trolls. I browse through the image sections looking for trolling material. The pro boxing forum I hang out on has an off-topic section that's basically American tea party dipshits, English soccer hooligans, and angry black guys all flipping shit on each other with an almost total lack of moderation. It takes something more than saying you thought Revenge of the Sith was pretty good to make an impact over there.

There's this guy, he's in his sixties or thereabouts, all he does is post these near-identical and barely comprehensible rants about Obama's birth certificate and "liberal quisling traitors" and stuff like that. I've made him look at so much appalling hentai. He gets really fucking mad too, and shrieks about "Democrat party socialists" trying to bring him down. It's fucking great.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Pennilenko on April 23, 2011, 07:48:53 AM
Revenge of the Sith was an abomination...


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Fabricated on April 23, 2011, 03:16:23 PM
Remember that the lolcats page thing got millions in venture capital and just got MORE venture capital recently.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Strazos on April 23, 2011, 03:42:44 PM
VC...to do WHAT, exactly?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sand on April 23, 2011, 04:39:53 PM

Rip off more VC idiots and generate revenue through pop-up and click through ads, it would seem.
Because according to the idiot VC's that bought in "the company is poised to become the world's largest humor network."   :uhrr:


Quote
LOLcats website nabs $30M in venture capital for Cheezburger Network
BY REUTERS
DAILY NEWS STAFF WRITER
Wednesday, January 19, 2011

Websites like I Can Has Cheezburger, Fail Blog and The Daily What may seem frivolous, but they've just attracted $30 million in venture funding for Cheezburger Network, the company that owns them.

Cheezburger's flagship site was founded in 2007 as a place for users to post "LOLcats" - pictures of cats with funny text. Chief executive Ben Huh and his initial investors purchased the I Can Has Cheezburger site (icanhascheezburger.com) and founded the Cheezburger company (cheezburger.com) in September of that year. The Seattle-based startup has been profitable since them and it now attracts 16.5 million monthly visitors adding up to 375 million pageviews and 110 million video views.

Still, Huh said that without substantial funding, the company has had to think relatively small. The new money will allow Cheezburger to experiment and take more risks, he said.

Huh didn't rule out that he may launch or buy more sites (he offered to buy popular news aggregator Reddit last year) but added he's more interested in hiring engineers to improve the existing sites. For example, he said it's time to upgrade the LOLcat image-building tool on I Can Has Cheezburger, because it hasn't been improved in more than a year.

CEO:

(http://www.nydailynews.com/img/2011/01/20/450x364-alg_ben_huh.jpg)




Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Strazos on April 23, 2011, 04:58:52 PM
Hmm...I've always been curious as to how companies can justify continuing to dump money like this simply due to pageviews and such.

I mean, most of the ads I see are either terrible or not pertinent to me. How often are you guys actually clicking  on this stuff?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: MuffinMan on April 23, 2011, 05:08:41 PM
Maybe they're displaying subliminal ads. Buy a trampoline.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Lantyssa on April 24, 2011, 05:51:30 AM
I mean, most of the ads I see are either terrible or not pertinent to me. How often are you guys actually clicking  on this stuff?
We're computer savvy.  Now imagine your parents getting a link to the site, browsing it for a bit, then seeing an add for something that catches their eye...


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sand on April 24, 2011, 04:56:30 PM
Its a dead/dying business model. Just ask Apple. One of the savviest consumer products currently on the market, with a marketing budget just north of $500 million a year presently. Then ask them, a company strongly tied to internet using web savvy consumers, how much of that money they spend on internet based advertising. Very little. 90%+ of that budget goes to traditional media (print and TV) still.
Internet ad and click through rates peaked in 2003 (IIRC) and have been in decline rapidly ever since.

Any VC or company thinking they are going to buck that trend are morons or simply have more money than sense.



Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Merusk on April 24, 2011, 05:40:44 PM
TBH I'm continually amazed that nobody makes a connection between low click-thorugh rates and traditional advertising.  You pay a premium for print and TV but your follow through % can't be much better than web ads.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Trippy on April 24, 2011, 07:26:43 PM
Its a dead/dying business model.
Google would disagree with you.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Paelos on April 24, 2011, 07:52:48 PM
Its a dead/dying business model.
Google would disagree with you.


I always confuse Google and Lolcats.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Ratman_tf on April 24, 2011, 07:52:53 PM
Its a dead/dying business model.
Google would disagree with you.


http://adcontrarian.blogspot.com/2011/03/social-medias-massive-failure.html


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Trippy on April 24, 2011, 08:33:59 PM
Its a dead/dying business model.
Google would disagree with you.
I always confuse Google and Lolcats.
There are very few questions in life that can not be answered by LOLCats.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Fordel on April 24, 2011, 11:16:48 PM
TBH I'm continually amazed that nobody makes a connection between low click-thorugh rates and traditional advertising.  You pay a premium for print and TV but your follow through % can't be much better than web ads.


Well isn't that one of the reasons why newspapers went to shit, that companies actually did see how terrible click-through's were and went "isn't this just what we've been paying for in papers for decades?"


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: UnSub on April 24, 2011, 11:19:37 PM
Its a dead/dying business model.
Google would disagree with you.


Banner ads on the internet are pretty much done, which is all I can see the Cheezburger Network offering. However, they managed to find VCs straight out of the year 2000, where having a lot of pageviews obviously meant that monetarisation of those pageviews was the next obvious step.

Google earns something like 97% of its revenue from AdWords, which is a whole different thing. Google is the world's biggest advertising organisation, last I checked.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Merusk on April 25, 2011, 04:23:02 AM
TBH I'm continually amazed that nobody makes a connection between low click-thorugh rates and traditional advertising.  You pay a premium for print and TV but your follow through % can't be much better than web ads.


Well isn't that one of the reasons why newspapers went to shit, that companies actually did see how terrible click-through's were and went "isn't this just what we've been paying for in papers for decades?"

If it is, it's never been covered in anything I've read on newspaper's decline and fall.  It's always been attributed to the speed and convienance of internet reporting that's able to go to the same depth and generational differences between those who read newspapers and those who know the 'net.   The fall of ad revenues was linked to the fall of circulation, not a realization that nobody actually read a paper ad and said "well shit, I've got to have that now."


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Typhon on April 25, 2011, 06:14:31 AM
I thought journalism was in trouble because you can Google anything (see our Ad Words!) and read essentially that same blurb for free.

Was the writing better on the paid site/newspaper/magazine?  Generally, yes. 
Do 99% of the populace care if the writing is better but the 'facts' are the same and it's free?  No. 
Does the paid author drag what could be said in two sentences out to 5 paragraphs because the editor needed filler?  Yes.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Yegolev on April 25, 2011, 08:16:16 AM
Newspapers failed because, for example, the Atlanta Journal-Constitution is a one-voiced outlet for shit, wrapped in fifty fliers for local restaurants.  Why would I pay a sub to have advertising delivered to my house?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sand on April 25, 2011, 12:08:35 PM
TBH I'm continually amazed that nobody makes a connection between low click-thorugh rates and traditional advertising.  You pay a premium for print and TV but your follow through % can't be much better than web ads.

Here's the difference-
In most cases ads on the internet were click through in some way, which required active participation on the part of the customer to view the content. For more in your face pop-ups it was one simple click of the finger to ignore them.

In most cases ads on TV and print were passive, in that it required the consumer to do nothing. In fact skipping an ad on TV actually requires you to do something: leave the room, fast forward (if you own a DVR), etc. Most people will simply sit there allowing their brain to be exposed to the message. Additionally with TV and print its about conditioning your audience. You want them to be exposed to the ad a set number of times in order to actively set it in memory.




Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Pennilenko on April 29, 2011, 10:24:59 PM
Oh, Sand. Is there anything that you aren't the foremost authority on?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: WindupAtheist on April 30, 2011, 01:21:25 AM
It's "I post in Politics more than any other forum" syndrome.


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sand on April 30, 2011, 10:46:53 PM
Oh, Sand. Is there anything that you aren't the foremost authority on?

Yeah quite a few things. I tend to be very well versed on business and marketing since I make my living at it, and I dabble in economic development and non-profits (I sit on two boards).

And Im not the foremost authority on anything. Just one man and an opinion.

I did have some relatively recent experience with the on-line advertising and marketing thing though, as our company was exploring whether or not to continue our campaign. Based on the research we looked (like the Apple bit I mentioned up thread) we have cut back significantly. We do social media, but we are no longer paying for ads or clicks online. Our advertising budget has switched back to more traditional mainstream outlets, such as TV and print (not to be confused with newspapers though).

You wont see me participating in many IT discussions here other than to stare like a zombie with gaping mouth as I try to figure out what everyone is jibber jabbering on about.
Im also horrible at Latin and Sanskrit.  :why_so_serious:


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: K9 on May 01, 2011, 01:34:18 AM
It's "I post in Politics more than any other forum" syndrome.

Pretty much


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Sheepherder on May 01, 2011, 03:07:17 PM
Im also horrible at Latin and Sanskrit.  :why_so_serious:

Et tu, arenae?


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: MahrinSkel on May 12, 2011, 02:30:17 AM
And for those who care, the NSFW version of ED seems to be continuing at http://encyclopediadramatica.ch/Main_Page (http://encyclopediadramatica.ch/Main_Page).  If anyone can translate the explanation of what happened on this page (http://encyclopediadramatica.ch/Ohinternet), perhaps they can bring this thread some closure.

--Dave


Title: Re: So what happened to Encyclopedia Dramatica?
Post by: Rendakor on May 12, 2011, 09:33:55 AM
The gist of it is that the new owner of ED (after the old owner sold it, or something) wanted to make a worksafe database of *chan memes to make the money hats being earned by knowyourmeme and icanhascheeseburger.

I was going to do a line by line translation but decided against it.